10 Of The Best Free Apps for Instgaram Content



Instagram provides some useful in-app tools, however, once you're ready to up your social media game, you will find there's a huge pool of apps that can help take your content to the next level!

We've gone through hundreds of these apps and compiled 10 of our favorite free apps for designing, editing and measuring your analytics to optimize growth and engagement.


1. Snapseed
Price: Free
Download: iOS or Android


Snapseed is a photo editor developed by Google, the app opens both JPG and RAW files making it a capable tool for professional photographers. Snapseed has 29 Tools and Filters, including healing, brush, structure, HDR, perspective and text. Some advanced features include the capability of removing elements and adjusting curves. The app is relatively easy to use, however, if you get stuck you can follow the tutorial cards providing tips and tricks.

2. Canva
Price: Free (Offers In-App Purchases)
Download: iOS or Android


Probably our favorite and most used app on the list, Canva is a must tool for all marketers and social savvy users who want to create quick, fun and engaging content. Design from a blank canvas, or use any of the 60,000 FREE templates created by professional designers. You can do it all from Instagram posts, stories to highlights. Canva's over 700+ font options allow you to get really creative with your designs.

3. Airbrush
Price: Free (Offers In-App Purchases)
Download: iOS or Android


If we need to do a quick beauty edit on our phone- this is the app. You can add bokeh, control light, remove pimples, smooth wrinkles, even out skin tone, whiten teeth, and more. It's easy to use and provides a fast alternative to professional software such as Photoshop. Be careful not to take it too far as the pictures can look unnatural.

4. Inshot
Price: Free (Offers In-App Purchases)
Download: iOS or Android


We've tried many video editing apps, Inshot takes the number one spot for us when it comes to ease and effectiveness. The app allows you to trim video, cut, split, merge and adjust speed. You could also add music, titles, effects, and voice-overs. If you want to be extra creative, you have the option to add emojis and text animation.

5. FilmaroGro
Price: Free (Offers In-App Purchases)
Download: iOS or Android


FilmaroGro is another great video editing app that will help you edit your videos for social media. We love the transition option which includes; dissolve, wipe, split, shutter and zoom- combining multiple pictures and videos seamlessly. The overlay feature can also be a great tool to add some fun to your videos.

6. Preview
Price: Free (Offers In-App Purchases)
Download: iOS or Android


Preview is an absolute must for building a theme and planning your posts! You can arrange posts to see what your feed will look like before you post on Instagram. Use the drag & drop to arrange your photos & videos. Color coordinate, write your captions in advance or take advantage of the hashtag finder. You can even set reminders for posting and gain valuable insight from the analytics tool.

7. Lifelaps
Price: Free (Offers In-App Purchases)
Download: iOS or Android


Now this one can be time-consuming but is so worth it! Lifelaps is a stop motion video app with plenty of cool customizing features. Shoot photos using the available tools which include; exposure lock, white balance lock, focus lock, ghosted image overlay, interval timer, grids and more. You have the option to add your own music or choose from the in-app royalty-free music options. We love the boomerang option!

8. Hootsuite
Price: Free (Offers In-App Purchases)
Download: iOS or Android


One of the greatest features on this app is the option to quickly regram posts through just a few simple taps. You can also use Hootsuite as a one-stop app for scheduling, planning and captioning your posts. See your content calendar at a glance and tweak the timing of your content or monitor your engagement and messages on the go using the Hootsuite app.

9. Boomerang
Price: Free
Download: iOS or Android


As basic as this app is, we love it for the very same reason. Once you open the app, hold the button down and BOOM! you have a quick and fun video. Boomerang takes a burst of 10 photos which are then used to create a mini GIF-like video that loops back and forth. Share your videos straight to Instagram and Facebook from the app, or save the video to your camera roll for later.

10. Unfold
Price: Free (Offers In-App Purchases)
Download: iOS or Android


Create clean and visually appealing stories with the 200+ templates from Unfold's collection. Use advanced text tools and add fun unique stickers to help tell your story. You can also capture your content directly through the Unfold camera and edit with 15 filters and effects to choose from. Before hitting post you can preview your story through the "Story mode" this way you can be sure before your story appears on Instagram.