Let's face it, in today’s society almost every business has a digital presence regardless of the type of product it sells or service it offers. Websites are the new face of business. A way to reach out to new clientele without being restricted by geography.
To do this effectively your website needs to pop up on the search engine when customers search for the product you are offering. This is where SEO comes in!
A quick break down of SEO (Search Engine Optimisation) can be defined as a set of strategies and modifications used in a website to help ensure it shows up in the top pages of search results.
So, if you own a website and want to manage, monetise and reach more customers via SEO, proper keyword research, and usage, this blog is for you!
What is SEO?
To put it simply, SEO or Search Engine Optimisation is the process of managing and improving your website to increase its visibility. No matter how good your site if search engines can't locate you, it's pointless.
There are many search engines such as Google, Yahoo, Bing, etc. When someone makes a search related to your product or business and your site appears on the top page, your website is said to be sound SEO wise. But why is this important? What role does SEO play in establishing a prominent online presence in search engines?
Take a glimpse at these benefits of SEO in Digital Marketing:
1. It makes the content more engaging for visitors. This helps to keep your audience captivated and has a huge role in the conversion of visitors to customers.
2. Helps with better website visibility and higher rankings.
3. Brings more traffic to your website. More traffic... more customers... more sales.
4. SEO works in creating high-quality content for the audience. Creating such meaningful and authentic content increases the user’s trust in your site. Eventually, this helps in making your business, a beloved brand.
5. It offers a better user experience by making the websites more responsive. This ultimately helps in increasing conversion rates and decreasing bounce rates.
6. SEO has a tremendous role in the increased sales and growth of a business.
7. SEO helps in increasing Return of Investment (ROI).
What is Keyword Research?
Well...to understand the term keyword research, you need to know what keywords are.
Keywords are the phrases/terms used in combination to help people find the product/service they are looking for. Effective use of these keywords is the trick to winning the race of Search Engine Optimisation (SEO).
Finding useful keywords first requires excellent keyword research skills.
The process of searching, finding, and analysing the phrases used by the audience when looking for a particular product or service is called Keyword Research.
Keyword research also offers valuable insight into what your target audience is searching on google, giving you an idea of the topics people care about. By doing keyword research, you will find great keywords that will help you get a larger volume of traffic to your website. These Keywords also play a huge role in creating quality content that can answer the queries of visitors.
Why is Keyword Research important for SEO?
Search Engines are forever updating their algorithms for ranking websites, because of this SEO practice has also changed a lot during the past couple of years. But, one thing remains the same and that is the role Keywords play in SEO. Till now, Keywords have remained one of the most fundamental contributors to SEO.
There is a lot of fuss about keywords and keyword-friendly content. Let’ find out why, and how Keyword research benefits Search Engine Optimisation.
Keyword Research enables you to find the major terms and headings that can make your content more comprehensive.
It is an effective way to understand and reach the right pool of audience.
It helps provide better visibility to the website by adding more relevant words and phrases to the web pages.
With proper keyword research and usage, you can rank higher on search engines. This will allow a wider audience network to find you and look at your products, thus offering you greater exposure.
Keyword Research will help you relate to the audience you are trying to attract and build a long-term loyal client base.
Keyword Research Process
Are you wondering how to research keywords to make your content more SEO-friendly? Here are some processes you can follow. These keyword research processes will help you come up with your keyword strategy.
Put yourself in your customer's shoes and brainstorm what search phrases you would use to search for that particular product.
Prepare a list of all the important and relevant topics that could add value to the online presence of your business.
Use Keyword research tools like Uber suggest, Ahrefs, Moz, Semrush, Keyword Planner, etc., and extract the keywords that people are actually using. While these are paid tools, you can get some limited features from the free version as well. Additionally, you can also use tools such as Google Keyword Planner.
Know the difference between long tail and short tail keywords. Analyse the power of these keywords, when to use them etc.
Picking the right keywords
Keyword research is just the beginning of your SEO journey. After doing the research, there are other factors you need to consider for picking the right keywords.
Firstly, there is no such thing as the best keywords for SEO, all you can do is pick the most relevant keywords and use them smoothly in your own content.
These are some of the tips and tricks that will help you pick the right keywords:
While choosing the right keywords, you need to understand and consider 3 main factors- relevance, authority, and volume.
Realise the search difficulty, keyword difficulty, search volume, etc, and make up your mind about which keyword is achievable.
Perform competitor analysis and see how your competitors are ranking for these keywords.
Use the mix of short-tail keywords (has greater search volume) and long-tail keywords (has greater conversion rate) for your content.